Exploring Hidden Gems in the United States: A Travel Designer's Perspective

Oct 24, 2025By steve tafoya
steve tafoya

Discovering America's Hidden Treasures

When most people think of traveling in the United States, iconic destinations like New York, Los Angeles, and the Grand Canyon often come to mind. However, there are countless lesser-known locales that offer unique experiences and breathtaking beauty. As a travel designer, I have the pleasure of uncovering these hidden gems and crafting unforgettable journeys for my clients.

The United States is a vast country with a diverse landscape, rich history, and vibrant cultures. From charming small towns to awe-inspiring natural wonders, there's always something new to explore. Let's dive into some of the hidden treasures that deserve a spot on your travel itinerary.

small town street

Charming Small Towns

Marfa, Texas

Nestled in the high desert of West Texas, Marfa is a quirky town known for its minimalist art scene and majestic landscapes. Visitors can explore the famous Prada Marfa installation or enjoy the mysterious Marfa Lights. With its blend of art, culture, and nature, Marfa is a true hidden gem.

Stowe, Vermont

Stowe is a picturesque New England town that offers a perfect escape during any season. From skiing in the winter to hiking and cycling in the summer, Stowe provides a plethora of outdoor activities. The town's charming main street, lined with quaint shops and cafes, adds to its allure.

vermont landscape

Natural Wonders Off the Beaten Path

Great Basin National Park, Nevada

Located far from the bustling crowds, Great Basin National Park offers a serene escape with its stunning mountain ranges and ancient bristlecone pines. Stargazing here is an unforgettable experience, thanks to the park's pristine dark skies. It's a haven for adventurers and nature lovers alike.

Devil's Tower, Wyoming

This striking geological formation rises dramatically from the surrounding plains, captivating all who visit. As America's first national monument, Devil's Tower is steeped in history and Native American legends. Hiking trails around the base offer spectacular views of this natural wonder.

devils tower wyoming

Cultural Experiences and Local Flavors

Asheville, North Carolina

Asheville is a vibrant city nestled in the Blue Ridge Mountains, known for its eclectic arts scene and farm-to-table dining. Visitors can explore the historic Biltmore Estate or enjoy live music at one of the many local venues. Asheville's creative spirit and culinary delights make it a must-visit destination.

Taos, New Mexico

Rich in history and culture, Taos offers a glimpse into the past with its well-preserved adobe buildings and the ancient Taos Pueblo. The town's unique blend of Native American, Spanish, and Anglo cultures is reflected in its art, architecture, and cuisine.

taos new mexico

Planning Your Journey

Embarking on a journey to these hidden gems requires thoughtful planning and a spirit of adventure. Consider the best time to visit each location to fully experience what it has to offer. Whether you're a solo traveler, a couple, or a family, there's an off-the-beaten-path destination waiting to be discovered.

By exploring these hidden treasures, you'll gain a deeper appreciation for the diverse tapestry of cultures, landscapes, and experiences that make the United States truly unique. So pack your bags and set out on an adventure to uncover America's hidden gems.